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The Magic That Makes Customer Experiences Stick /
Research has shown that memorable experiences can drive customer decisions as much as price and functionality. Yet there have been few meaningful improvements in customer experience over time. The missing ingredient? Emotion. Customers want their choices to align as much with their feelings and sens...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2019.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Thomke, Stefan, |e author. | |
| 245 | 1 | 4 | |a The Magic That Makes Customer Experiences Stick / |c Thomke, Stefan. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b MIT Sloan Management Review, |c 2019. | |
| 300 | |a 1 online resource (10 pages) | ||
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| 520 | |a Research has shown that memorable experiences can drive customer decisions as much as price and functionality. Yet there have been few meaningful improvements in customer experience over time. The missing ingredient? Emotion. Customers want their choices to align as much with their feelings and senses as with their values and ethics. The rational approaches taught at most business schools - offer more value for money, add features, make service more efficient - are not enough. | ||
| 542 | |f Copyright © 2019 MIT Sloan Management Review |g 2019 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed August 6, 2019) | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
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