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'Just Enough' Piracy Can Be a Good Thing
When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a...
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2019
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | When piracy is rampant, its negative impact makes manufacturers and retailers worse off - but anti-piracy measures are often expensive. Before going full force against piracy, organizations should ponder whether doing so would be a worthwhile investment. One factor to consider: Research shows that a moderate level of piracy - not too much, not too little - can actually benefit the manufacturer, the retailer, and consumers, all at the same time. |
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| Notas: | Online resource; Title from title page (viewed August 27, 2019). |
| Descripción Física: | 1 online resource (4 pages) |