Category creation : how to build a brand that customers, employees, and investors will love /
"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster gro...
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique Audio |
Langue: | Inglés |
Publié: |
Hoboken, New Jersey :
Wiley,
[2020]
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Sujets: | |
Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |