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Category creation : how to build a brand that customers, employees, and investors will love /

"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster gro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kennada, Anthony, 1986- (Autor)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2020]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)