Category creation : how to build a brand that customers, employees, and investors will love /
"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster gro...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico Audiom |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2020]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |