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Management research methodology : integration of principles, methods and techniques /

The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtai...

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Detalles Bibliográficos
Autor principal: Mathirajan, M. (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : Pearson Education, Ã2016.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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245 1 0 |a Management research methodology :  |b integration of principles, methods and techniques /  |c M. Mathirajan. 
260 |a New Delhi :  |b Pearson Education,  |c Ã2016. 
300 |a 1 online resource (600 pages) :  |b illustrations 
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338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
520 |a The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
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