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The Upside to Large Competitors /
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2014.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Avery, Jill, |e author. | |
| 245 | 1 | 4 | |a The Upside to Large Competitors / |c Avery, Jill. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b MIT Sloan Management Review, |c 2014. | |
| 300 | |a 1 online resource (2 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file | ||
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| 520 | |a New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations. | ||
| 542 | |f Copyright © 2014 MIT Sloan Management Review |g 2014 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Industrial management. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 7 | |a Industrial management. |2 fast |0 (OCoLC)fst00971246 | |
| 700 | 1 | |a Keinan, Anat, |e author. | |
| 700 | 1 | |a Paharia, Neeru, |e author. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
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| 994 | |a 92 |b IZTAP | ||