The Upside to Large Competitors /

New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.

Detalles Bibliográficos
Autores principales: Avery, Jill (Autor), Keinan, Anat (Autor), Paharia, Neeru (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2014.
Edición:1st edition.
Temas:
Industrial management.
Gestion d'entreprise.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Descripción Física:1 online resource (2 pages)

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