Friction : passion brands in the age of disruption /
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to chang...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Otros Autores: | |
Formato: | Electrónico Audiom |
Idioma: | Inglés |
Publicado: |
[Old Saybrook (Conn.)] :
Tantor Audio,
2019.
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Edición: | Unabridged. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |