Why Corporate Social Responsibility Isn't a Piece of Cake /

Relying on the familiar clichés - "doing well by doing good," finding "win-win solutions" and being a "good corporate citizen"--Accomplishes little in the bigger scheme of things. In fact, these platitudes sometimes encourage corporate social irresponsibility.

Detalles Bibliográficos
Autores principales: Marques, José (Autor), Mintzberg, Henry (Autor)
Autor Corporativo: O'Reilly for Higher Education (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2015.
Edición:1st edition.
Temas:
Social media.
Médias sociaux.
social media.
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Relying on the familiar clichés - "doing well by doing good," finding "win-win solutions" and being a "good corporate citizen"--Accomplishes little in the bigger scheme of things. In fact, these platitudes sometimes encourage corporate social irresponsibility.
Descripción Física:1 online resource (4 pages)

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