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Implementing E-Learning /

The seventh book in ASTD's E-Learning Series will help you build a powerful implementation and marketing strategy for your e-learning program. This book will show you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position wel...

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Detalles Bibliográficos
Autores principales: Cross, Jay (Autor), Dublin, Lance (Autor)
Autor Corporativo: O'Reilly for Higher Education (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Association for Talent Development, 2002.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The seventh book in ASTD's E-Learning Series will help you build a powerful implementation and marketing strategy for your e-learning program. This book will show you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position well designed e-learning for maximum effect; develop and implement an effective two-way communication plan; and get your organization ready to accept e-learning. This book is a guide that will enable you to successfully implement e-learning by applying proven techniques from change management and consumer marketing with the ultimate goal of real business results for your organization.
Descripción Física:1 online resource (160 pages)