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PaperbackSwap.com /
This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to th...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[Place of publication not identified]
Pearson FT Press,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |