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This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to th...

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Detalles Bibliográficos
Autor principal: Drake, Matthew J.
Formato: Electrónico eBook
Idioma:Indeterminado
Publicado: [Place of publication not identified] Pearson FT Press, 2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.
Notas:Title from content provider.
Descripción Física:1 online resource
ISBN:9780133823622
0133823628