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Nondisruptive Creation : Rethinking Innovation and Growth /

Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without de...

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Détails bibliographiques
Auteurs principaux: Giang Quân (Auteur), Mauborgne, Renée (Auteur)
Collectivité auteur: Safari, an O'Reilly Media Company
Format: Électronique eBook
Langue:Inglés
Publié: MIT Sloan Management Review, 2019.
Édition:1st edition.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize.
Description matérielle:1 online resource (11 pages)