Cargando…
Nondisruptive Creation : Rethinking Innovation and Growth /
Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without de...
| Autores principales: | , |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2019.
|
| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize. |
|---|---|
| Descripción Física: | 1 online resource (11 pages) |