Cargando…
Sherman's Supply Chain Challenge : Stopping the Retailer from Overcharging for Soda /
This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizin...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
PH Professional Business,
2013.
|
| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University. |
|---|---|
| Descripción Física: | 1 online resource (5 pages) |