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Case studies on Marketing Management /
Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their e...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Pearson,
2012.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |