Case studies on Marketing Management /

Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their e...

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Detalles Bibliográficos
Autor principal: Singh, Ramendra (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Pearson, 2012.
Edición:1st edition.
Temas:
Marketing.
Consumer behavior.
Marketing
Consommateurs > Comportement.
marketing.
Consumer behavior
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management, marketing mix strategies, sales and distribution management and marketing in start-up companies-this book covers a wide range of new Indian cases.
Descripción Física:1 online resource (136 pages)

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