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Case studies on Marketing Management /
Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their e...
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Pearson,
2012.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_on1099553290 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||||||| | ||
| 008 | 181024s2012 xx o 000 0 eng | ||
| 040 | |a AU@ |b eng |e pn |c AU@ |d C6I |d CNCEN |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |z 9789353067069 | ||
| 024 | 8 | |a 9789353067069 | |
| 029 | 0 | |a AU@ |b 000065066222 | |
| 035 | |a (OCoLC)1099553290 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Singh, Ramendra, |e author. | |
| 245 | 1 | 0 | |a Case studies on Marketing Management / |c Singh, Ramendra. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Pearson, |c 2012. | |
| 300 | |a 1 online resource (136 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 520 | |a Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management, marketing mix strategies, sales and distribution management and marketing in start-up companies-this book covers a wide range of new Indian cases. | ||
| 542 | |f Copyright ©: Pearson India |g 2012 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9789353067069/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||