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Finding the Middle Ground in a Politically Polarized World /

Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as "take a stand or be silent." The reality is t...

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Detalles Bibliográficos
Autores principales: Smith, N. (Autor), Korschun, Daniel (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2018.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as "take a stand or be silent." The reality is that companies need a more nuanced set of options.
Descripción Física:1 online resource (14 pages)