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Ethical branding and marketing : cases and lessons /
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge, Taylor and Francis Group,
2019.
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| Colección: | Routledge advances in management and business studies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Older adults, aggressive marketing, and unethical behavior : a sure road to financial fraud? / Ya'akov M. Bayer
- Twitter me this : fake news, real issues, and the twitter presidency / Thomas F. Brezenski
- Ethical branding in franchising : implications for brand values and corporate culture / Antonella Capriello and Rohail Hassan
- Lessons from the housing crisis support a formal fiduciary standard in for-profit higher education / Robert J. Foran
- Bayer, ethics, and the anthrax scare : leveraging national crisis for a public relations bonanza / Hagai Gringarten
- Is academe cheapened by branding : universities and programs? / Larry Hubbell
- Ethical branding, homeowners associations, and judicial review using a socially responsible : administrative law "hard-look" standard / Jeffrey Kleeger
- Ethical branding best practices : a study of Fabindia in the context of social business / Dinesh Kumar and Punam Gupta
- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst
- Slavery, Chocolate, and Artificial Intelligence : Brands Ethical Dilemmas in a Modern World / Nellie Munin
- Jardine Matheson : Drugs, War, and Empire / Stan Neal
- Ethics and Celebrity Advertising : Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.