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Ethical branding and marketing : cases and lessons /
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge, Taylor and Francis Group,
2019.
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| Colección: | Routledge advances in management and business studies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |