Conversation marketing : how to be relevant and engage your customer by speaking human /

"Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lund, Kevin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newburyport, MA : Career Press, 2018.
Temas:
Branding (Marketing)
Customer relations.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Business Communication > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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