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Writing for social media /
Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your busine...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Swindon, United Kingdom :
BCS, The Chartered Institute for IT,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 181026s2018 enk ob 001 0 eng d | ||
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| 019 | |a 1061304919 |a 1062727477 |a 1099553334 | ||
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| 020 | |a 1780174519 |q (electronic bk.) | ||
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| 082 | 0 | 4 | |a 302.231 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Marshall, Carrie, |e author. | |
| 245 | 1 | 0 | |a Writing for social media / |c Carrie Marshall. |
| 264 | 1 | |a Swindon, United Kingdom : |b BCS, The Chartered Institute for IT, |c [2018] | |
| 300 | |a 1 online resource (86 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Online resource; title from PDF title page (EBSCO, viewed October 30, 2018). | ||
| 520 | 8 | |a Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. |b Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism. | |
| 505 | 0 | |a Cover; CONTENTS; AUTHOR; PREFACE; 1 WHAT IS SOCIAL MEDIA?; WHAT DO BUSINESSES DO ON SOCIAL MEDIA?; CH-CH-CH CHANGES; HOW TO BECOME A SOCIAL MEDIA MOGUL; SOCIAL MEDIA: THE SKILLS THAT MATTER; KEY TAKEAWAYS; 2 KNOW WHAT YOU WANT TO ACHIEVE; SMART THINKING; FIND THE WHY; CURB YOUR ENTHUSIASM; KEY TAKEAWAYS; 3 DIFFERENT STROKES FOR DIFFERENT FOLKS; WHO'S ON FACEBOOK?; WHO'S ON LINKEDIN?; WHO'S ON INSTAGRAM?; WHO'S ON TWITTER?; WHO'S ON PINTEREST?; WHO USES INSTANT MESSAGING APPS?; WHO'S ON SNAPCHAT?; WHO'S DOING IT EVERY DAY?; Don't FORGET THE FOCUSED SITES; KEY TAKEAWAYS; 4 WHO ARE YOU? | |
| 505 | 8 | |a PICKING YOUR PERSONATHE PILLARS OF A BRAND PERSONA; BE CONSISTENT, BUT BE SENSIBLE; KEY TAKEAWAYS; 5 BIG IDEAS IN SMALL SPACES; WHAT YOU CAN POST VS WHAT YOU SHOULD POST ON FACEBOOK, LINKEDIN AND TWITTER; CHARACTER AND HASHTAG LIMITS ON OTHER SOCIAL PLATFORMS; KEY TAKEAWAYS; 6 HOW TO WRITE FOR SOCIAL MEDIA ON FACEBOOK, LINKEDIN, TWITTER AND THE REST; HOW TO WRITE FOR EVERY SOCIAL NETWORK; THINGS TO THINK ABOUT WHEN YOU'RE WRITING FOR FACEBOOK; THINGS TO THINK ABOUT WHEN YOU'RE WRITING FOR LINKEDIN; THINGS TO THINK ABOUT WHEN YOU'RE WRITING FOR TWITTER; KEY TAKEAWAYS | |
| 505 | 8 | |a 7 HOW TO WRITE THINGS PEOPLE WANT TO SHAREELEVEN AND A HALF WAYS TO CREATE CONTENT PEOPLE WILL SHARE; KEY TAKEAWAYS; 8 READY! FIRE! AIM! THIRTEEN MISTAKES TO AVOID WHEN CREATING SOCIAL MEDIA CONTENT; 1 NOT HAVING A PLAN; 2 TRYING TO BE FUNNY WHEN YOU'RE NOT FUNNY; 3 EXCESSIVE SELF-PROMOTION; 4 SPAMMING; 5 ONE-WAY COMMUNICATION; 6 THINKING ONE SIZE FITS ALL; 7 DOING TOO MUCH IN TOO MANY PLACES; 8 IRRELEVANT CONTENT; 9 LOW VALUE CONTENT; 10 POSTING TOO FREQUENTLY; 11 POSTING TOO RARELY; 12 CAUSING OFFENCE; 13 USING SOCIAL MEDIA SOLELY FOR MARKETING; KEY TAKEAWAYS | |
| 505 | 8 | |a 9 TIMING IS EVERYTHING: WHEN TO POST TO SOCIAL MEDIAAUSPICIOUS TIMES FOR FACEBOOK; AUSPICIOUS TIMES FOR TWITTER; AUSPICIOUS TIMES FOR INSTAGRAM; AUSPICIOUS TIMES FOR LINKEDIN; AUSPICIOUS TIMES FOR OTHER FORMS OF SOCIAL MEDIA; THE IMPORTANCE OF KNOWING YOUR AUDIENCE; KEY TAKEAWAYS; 10 EVERYONE'S OFFENDED: WHEN BUSINESSES' SOCIAL MEDIA POSTS GO BADLY WRONG; 1 KEURIG (COFFEE MACHINES); 2 H & M (RETAIL); 3 AMERICAN APPAREL (RETAIL); 4 US AIRWAYS (TRANSPORTATION); 5 MIRACLE MATTRESS (BEDDING); KEY TAKEAWAYS; 11 DO NOT FEED THE TROLLS: HOW TO HANDLE ONLINE UNPLEASANTNESS; THE UNHAPPY CUSTOMER | |
| 505 | 8 | |a THE CRITICTHE PRANKSTER; CAMPAIGNERS FOR A PARTICULAR CAUSE; TROLLS; KEY TAKEAWAYS; 12 TOOLS OF THE TRADE: FROM APPS TO ANALYTICS; POST SCHEDULERS; ANALYTICS; SOCIAL MEDIA DASHBOARDS; KEY TAKEAWAYS; AFTERWORD; APPENDIX: THE TOP ELEVEN SOCIAL NETWORKS PEOPLE ARE ACTUALLY USING; REFERENCES; INDEX | |
| 542 | |f Copyright © BCS Learning & Development |g 2018 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Online authorship. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Internet |x Art d'écrire. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Ethical & social aspects of computing. |2 bicssc | |
| 650 | 7 | |a Writing skills. |2 bicssc | |
| 650 | 7 | |a Business communication & presentation. |2 bicssc | |
| 650 | 7 | |a Writing & editing guides. |2 bicssc | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Online authorship |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Social networking. |2 thema | |
| 650 | 7 | |a Language learning: writing skills. |2 thema | |
| 650 | 7 | |a Business communication & presentation. |2 thema | |
| 776 | 0 | 8 | |i Print version: |a Marshall, Carrie. |t Writing for social media. |d London : BCS, 2018 |z 9781780174501 |w (DLC) 2018438475 |w (OCoLC)1065114092 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781780174501/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35160129 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35160128 | ||
| 938 | |a BCS, The Chartered Institute for IT |b BCSL |n 9781780174518 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5614289 | ||
| 938 | |a EBSCOhost |b EBSC |n 1919338 | ||
| 938 | |a YBP Library Services |b YANK |n 15805477 | ||
| 938 | |a YBP Library Services |b YANK |n 16098610 | ||
| 994 | |a 92 |b IZTAP | ||