Taste, consumption, and markets : an interdisciplinary volume /

"Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Arsel, Zeynep (Editor ), Bean, Jonathan Y. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2018.
Colección:Routledge interpretive marketing research series.
Temas:
Consumer behavior.
Consumption (Economics)
Marketing research.
Product management.
Aesthetics.
Consommateurs > Comportement.
Marketing > Recherche.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Geschmack > Ästhetik
Ästhetische Wahrnehmung
Verbraucherverhalten
Marktforschung
Produktmanagement
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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