Using split tests to understand users : analytics for product managers /

"Knowledgeable product managers often deploy split tests, such as A/B tests or multivariate tests, to help them understand the impact of the changes they've made to their products, websites, and apps. This course explores some of the best tools for running split tests with a focus on how t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly Media, [2018]
Temas:
Google Analytics.
Product management.
Customer relations > Management > Data processing.
Product design.
Data mining.
Data Mining
Produits commerciaux > Gestion.
Conception de produit.
Exploration de données (Informatique)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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