Inbound content : a step-by-step guide to doing content marketing the inbound way /

"Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, conten...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Champion, Justin, 1986- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Temas:
Marketing.
Relationship marketing.
Marketing
Marketing relationnel.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Relationship marketing
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