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Using scenario planning to reshape strategy : rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty, a new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ramírez, Rafael (Autor), Churchhouse, Steve (Autor), Palermo, Alejandra (Autor), Hoffmann, Jonas, 1977- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)