Why design thinking is good business thinking : today's leaders must look beyond the numbers to inspire great business outcomes /

Relentless focus on customer experience, continuous (and fast) iteration, and empathy are hallmarks of today's most successful businesses. Those practices are also core tenets of design thinking--and it's crucial for business leaders to master them, in addition to classic "business th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: O'Driscoll, Holly (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2017.
Edición:First edition.
Temas:
Business planning.
Leadership.
Design > Human factors.
User-centered system design.
Creative ability in business.
Product design.
Leadership
Design > Facteurs humains.
Conception participative (Conception de systèmes)
Créativité dans les affaires.
Conception de produit.
Business planning
Creative ability in business
Design > Human factors
Product design
User-centered system design
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