Greener products : the making and marketing of sustainable brands /

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"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Iannuzzi, Al (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2018]
Edición:Second edition.
Temas:
Green marketing.
Green products.
Marketing vert.
Produits écologiques.
NATURE > Environmental Conservation & Protection.
TECHNOLOGY & ENGINEERING > Environmental > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Green products
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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Greener products : the making and marketing of sustainable brands /
por Iannuzzi, Al
Publicado 2012
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Search Result 2
Greener products : the making and marketing of sustainable brands /
por Iannuzzi, Al
Publicado 2012
Texto completo
Texto completo
Electrónico eBook
Mostrar todas las versiones(3)

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