Greener products : the making and marketing of sustainable brands /

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"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Iannuzzi, Al (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2018]
Edición:Second edition.
Temas:
Green marketing.
Green products.
Marketing vert.
Produits écologiques.
NATURE > Environmental Conservation & Protection.
TECHNOLOGY & ENGINEERING > Environmental > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Green products
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