Greener products : the making and marketing of sustainable brands /

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"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Iannuzzi, Al (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2018]
Edición:Second edition.
Temas:
Green marketing.
Green products.
Marketing vert.
Produits écologiques.
NATURE > Environmental Conservation & Protection.
TECHNOLOGY & ENGINEERING > Environmental > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Green products
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part Section I The Case for Greener Products
  • chapter 1 Introduction / Virginia Miller
  • chapter 2 Market Drivers for Greener Products
  • chapter 3 Regulatory Drivers for Greener Products
  • part Section II Making Greener Products
  • chapter 4 Greener Product Design Examples
  • chapter 5 Advancement and Applications of the Framework for Greener Products / Alan Spray, Andrea Smerek, Chris Peterson, Doug Lockwood, James Fava, John Heckman, and Lauren Bromfield
  • chapter 6 Valuing Natural Capital. by Libby Bernick with contributions from James Richens and Sarah Aird
  • part Section III Marketing Greener Products
  • chapter 7 Green Marketing
  • chapter 8 Marketing Green: Best Practices from OgilvyEarth / John Jowers
  • chapter 9 Aspects of Green Marketing
  • chapter 10 Best Practices and Conclusions.

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