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Greener products : the making and marketing of sustainable brands /
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
CRC Press,
[2018]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | OR_ocn993979732 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 170717s2018 flua ob 001 0 eng d | ||
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| 019 | |a 1091740806 |a 1100654063 | ||
| 020 | |a 9781315229188 |q (electronic bk.) | ||
| 020 | |a 1315229188 |q (electronic bk.) | ||
| 020 | |a 9781351858328 |q (ePub ebook) | ||
| 020 | |a 1351858327 |q (ePub ebook) | ||
| 020 | |a 9781351858335 |q (PDF ebook) | ||
| 020 | |a 9781351858311 |q (Mobipocket ebook) | ||
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| 020 | |a 1351858335 |q (e-book) | ||
| 020 | |z 9781138626294 |q (hardcover) | ||
| 020 | |z 1138626295 |q (hardcover) | ||
| 020 | |z 9781138746893 |q (paperback) | ||
| 020 | |z 1138746894 |q (paperback) | ||
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| 035 | |a (OCoLC)993979732 |z (OCoLC)1091740806 |z (OCoLC)1100654063 | ||
| 037 | |a 9781351858328 |b O'Reilly Media | ||
| 050 | 4 | |a HF5413 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
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| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Iannuzzi, Al, |e author. | |
| 245 | 1 | 0 | |a Greener products : |b the making and marketing of sustainable brands / |c Al Iannuzzi. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Boca Raton, FL : |b CRC Press, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (xxi, 250 pages) : |b illustrations (black and white) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | 2 | |a "Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations."--Provided by publisher. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 505 | 0 | 0 | |t Part Section I The Case for Greener Products -- |t chapter 1 Introduction / |r Virginia Miller -- |t chapter 2 Market Drivers for Greener Products -- |t chapter 3 Regulatory Drivers for Greener Products -- |t part Section II Making Greener Products -- |t chapter 4 Greener Product Design Examples -- |t chapter 5 Advancement and Applications of the Framework for Greener Products / |r Alan Spray, Andrea Smerek, Chris Peterson, Doug Lockwood, James Fava, John Heckman, and Lauren Bromfield -- |t chapter 6 Valuing Natural Capital. by Libby Bernick with contributions from James Richens and Sarah Aird -- |t part Section III Marketing Greener Products -- |t chapter 7 Green Marketing -- |t chapter 8 Marketing Green: Best Practices from OgilvyEarth / |r John Jowers -- |t chapter 9 Aspects of Green Marketing -- |t chapter 10 Best Practices and Conclusions. |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Green products. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Produits écologiques. | |
| 650 | 0 | 7 | |a NATURE |x Environmental Conservation & Protection. |2 bisacsh |
| 650 | 0 | 7 | |a TECHNOLOGY & ENGINEERING |x Environmental |x General. |2 bisacsh |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Green products |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781315229188 |z 9781351858335 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781351858328/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32536199 | ||
| 938 | |a CRC Press |b CRCP |n 9781138626294 | ||
| 938 | |a CRC Press |b CRCP |n 9781315229188 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4938447 | ||
| 938 | |a EBSCOhost |b EBSC |n 1570297 | ||
| 994 | |a 92 |b IZTAP | ||