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How to monetize your data /

Companies can monetize their data by improving internal business processes and decisions, wrapping information around core products and services, and selling information offerings to new and existing markets. Adopting any of these approaches, however, requires management commitment to specific organ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wixom, Barbara Haley, 1969- (Autor), Ross, Jeanne W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)