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Designing with data : improving the user experience with A/B testing /

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deepe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: King, Rochelle (Autor), Churchill, Elizabeth F., 1962- (Autor), Tan, Caitlin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly, 2017.
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)