Researching UX : analytics /

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hay, Luke (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Collingwood, Victoria, Australia : Sitepoint, [2017]
Temas:
Human-computer interaction.
User interfaces (Computer systems)
User-centered system design.
Web sites > Design.
Application software > Design.
Web usage mining.
Interfaces utilisateurs (Informatique)
Conception participative (Conception de systèmes)
Sites Web > Conception.
Analyse du comportement des internautes.
Human-computer interaction
User-centered system design
Web sites > Design
Web usage mining
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