Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2017]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Overview. The game at speed
- Influencers, zombies, and everything between
- Building a customer-centric organization. Introducing the experience marketing framework
- The insights layer
- Mind over organizational matter
- The vision layer
- The success layer
- Social business strategies and tactics. Social business strategy for marketing
- Social business strategy for sales
- Social business strategy for influencers and employee advocates
- Social business strategy for HR
- Social business strategy for customer service
- Data and automation. Designing your ultimate marketing stack
- Future-proofing. Building a personal brand, BRO
- Avoiding obsolescence and the road ahead.