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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /

Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wright, Travis (Autor), Snook, Chris J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2017]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)