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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Wright, Travis, |e author. | |
| 245 | 1 | 0 | |a Digital sense : |b the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / |c Travis Wright, Chris J. Snook. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead. | |
| 520 | |a Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Digital media. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 700 | 1 | |a Snook, Chris J., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Wright, Travis. |t Digital sense. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |z 9781119291701 |w (DLC) 2016044307 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119291701/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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