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The customer experience book : how to design, measure and improve customer experience in your business /
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to usin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, United Kingdom :
Pearson Education,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn960211663 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 161010s2016 enka o 001 0 eng d | ||
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| 015 | |a GBB7L4120 |2 bnb | ||
| 016 | 7 | |a 018479912 |2 Uk | |
| 020 | |a 9781292148489 | ||
| 020 | |a 1292148489 | ||
| 020 | |z 9781292148465 | ||
| 029 | 1 | |a UKMGB |b 018479912 | |
| 035 | |a (OCoLC)960211663 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Pennington, Alan |c (Customer experience consultant), |e author. | |
| 245 | 1 | 4 | |a The customer experience book : |b how to design, measure and improve customer experience in your business / |c Alan Pennington. |
| 264 | 1 | |a Harlow, United Kingdom : |b Pearson Education, |c 2016. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (viewed October 10, 2016). | |
| 500 | |a Includes index. | ||
| 520 | |a Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: • Why customer experience is so important in business - and how it applies to you • How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Customer services. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Customer services. |2 fast |0 (OCoLC)fst00885545 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781292148489/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH31847051 | ||
| 994 | |a 92 |b IZTAP | ||