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The customer experience book : how to design, measure and improve customer experience in your business /

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to usin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pennington, Alan (Customer experience consultant) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education, 2016.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)