Evergreen : cultivate the enduring customer loyalty that keeps your business thriving /
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a bri...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM, American Management Association,
[2015]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |