Evergreen : cultivate the enduring customer loyalty that keeps your business thriving /

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a bri...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fleming, Noah (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : AMACOM, American Management Association, [2015]
Sujets:
Customer relations.
Customer loyalty.
Consommateurs > Fidélité.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer loyalty
Customer relations
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