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High-profit prospecting : powerful strategies to find the best leads and drive breakthrough sales results /

Buyers are evolving -- and so should your prospecting. In this book, sales expert Mark Hunter aims to shatter costly prospecting myths and eliminate confusion about what works today.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunter, Mark, 1956- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2017]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a High-profit prospecting :  |b powerful strategies to find the best leads and drive breakthrough sales results /  |c by Mark Hunter. 
264 1 |a New York :  |b American Management Association,  |c [2017] 
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500 |a Includes index. 
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505 0 |a Part. I. Basic truths about prospecting. What does prospecting mean today? -- The myths and surprising facts about finding new customers -- Major factors in successful lead generation -- part. II. Preparing for prospecting success. Planning for high-profit customers -- Fit the prospecting plan to your market -- part. III. Tips, tools, and techniques. Time-management tactics -- Are you prospecting or wasting your time? -- Are they prospects or merely suspects? -- Best practices for making the initial contact -- Does the telephone still work? -- Customer engagement dos and don'ts -- Prospecting tools -- the telephone -- Starting the conversation -- Does anybody listen to voicemail? -- Email, communication, and connection -- Referrals and other major pipeline builders -- The value and pitfalls of social media -- Prospecting via social media -- part. IV. The tough stuff. Getting past the gatekeeper -- Winning at the enterprise level -- Is it worth it to even try to reach the C-suite? -- Getting past the shut door -- Turning a prospect into a customer. 
520 |a Buyers are evolving -- and so should your prospecting. In this book, sales expert Mark Hunter aims to shatter costly prospecting myths and eliminate confusion about what works today. 
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650 0 |a Selling. 
650 0 |a Business referrals. 
650 0 |a Sales management. 
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