Breakout strategies for emerging markets : business and marketing tactics for achieving growth /
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide-attracting multinationals, strengthening domestic firms, and launching local brands onto the glob...
Clasificación: | Libro Electrónico |
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Autores principales: | Sheth, Jagdish N. (Autor), Sinha, Mona (Autor), Shah, Reshma, 1964- (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Old Tappan, New Jersey :
Pearson Education,
[2016]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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