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Breakout strategies for emerging markets : business and marketing tactics for achieving growth /

How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide-attracting multinationals, strengthening domestic firms, and launching local brands onto the glob...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sheth, Jagdish N. (Autor), Sinha, Mona (Autor), Shah, Reshma, 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)