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Mapping experiences : a guide to creating value through journeys, blueprints and diagrams /

If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kalbach, James (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media Inc., 2016.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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