Mapping experiences : a guide to creating value through journeys, blueprints and diagrams /

If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kalbach, James (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media Inc., 2016.
Temas:
Information visualization.
Consumer satisfaction.
Consumer satisfaction > Evaluation.
Visualisation de l'information.
Consommateurs > Satisfaction.
Consommateurs > Satisfaction > Évaluation.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Customer Relations.
Information visualization
Consumer satisfaction
Consumer satisfaction > Evaluation
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