Beyond advertising : creating value through all customer touchpoints /

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"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insig...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wind, Yoram (Autor), Hays, Catharine, 1958- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Temas:
Advertising.
Communication in marketing.
Customer relations.
Communication en marketing.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Communication in marketing
Customer relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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