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OR_ocn944177920 |
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OCoLC |
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160309s2016 mau o 000 0 eng d |
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|a HF5415.5
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|a UAMI
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1 |
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|a Dong, Jielin,
|e author.
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245 |
1 |
0 |
|a When customers become fans :
|b the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs /
|c Jielin Dong, Yanli Zhang.
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264 |
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1 |
|a [Massachusetts] :
|b Massachusetts Institute of Technology,
|c [2016]
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300 |
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|a 1 online resource (1 volume)
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|a text
|b txt
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|a computer
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|2 rdamedia
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|a online resource
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|a Online resource; title from title page (viewed March 8, 2016).
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500 |
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|a "Reprint #57217."
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500 |
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|a From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
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590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
650 |
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0 |
|a Customer relations
|x Management.
|
650 |
|
7 |
|a Customer relations
|x Management.
|2 fast
|0 (OCoLC)fst00885539
|
700 |
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|a Zhang, Yanli,
|e author.
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|u https://learning.oreilly.com/library/view/~/53863MIT57217/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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|a 92
|b IZTAP
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