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When customers become fans : the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Dong, Jielin (Autor), Zhang, Yanli (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a When customers become fans :  |b the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs /  |c Jielin Dong, Yanli Zhang. 
264 1 |a [Massachusetts] :  |b Massachusetts Institute of Technology,  |c [2016] 
300 |a 1 online resource (1 volume) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (viewed March 8, 2016). 
500 |a "Reprint #57217." 
500 |a From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016). 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Customer relations  |x Management. 
650 7 |a Customer relations  |x Management.  |2 fast  |0 (OCoLC)fst00885539 
700 1 |a Zhang, Yanli,  |e author. 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT57217/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
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