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When customers become fans : the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs /
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Massachusetts] :
Massachusetts Institute of Technology,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |