Social media analytics : techniques and insights for extracting business value out of social media /

This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ganis, Matt, 1963- (Autor), Kohirkar, Avinash (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : IBM Press, [2016]
Temas:
Data mining.
Social media.
Business > Data processing.
Management > Data processing.
Exploration de données (Informatique)
Médias sociaux.
Gestion > Informatique.
social media.
COMPUTERS > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Preface: Mining for gold (or digging in the mud)
  • Data identification. Looking for data in all the right places
  • Separating the wheat from the chaff
  • Whose comments are we interested in?
  • Timing is everything
  • Social data: Where and why
  • Data analysis. The right tool for the right job
  • Reading tea leaves: discovering themes, topics, or trends
  • Fishing in a fast-flowing river
  • If you don't know what you want, you just may find it!: Ad Hoc exploration
  • Rivers run deep: deep analysis
  • The enterprise social network
  • Information interpretation. Murphy was right! The art of what could go wrong
  • Visualization as an aid to analytics
  • Appendix A: Case study.

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